Pictured L-R: SuperValu’s new Let’s Cook Ambassadors: Jilly Dougan (Innovation Ambassador); Estelle Wallace (Wellness Ambassador); Noel McMeel (Lead Chef Ambassador); Sarah Patterson (Vegetarian Ambassador). Leading foodmarket convenience retailer, SuperValu is on a mission to get Northern Ireland cooking again, with the launch of its new £1M ‘Let’s Cook’ campaign. The new campaign will encourage people to get back into the kitchen with the help of leading foodie ambassadors: chef Noel McMeel (executive chef Lough Erne Resort); nutritional therapist and fitness professional, Estelle Wallace; Jilly Dougan, author of ‘Sow, Grow, Munch’ and Sarah Patterson, owner of The Little Pink Kitchen. For further information, visit www.supervalu.co.uk Follow SuperValu NI on Facebook, Twitter and Instagram @SuperValuNI or search #LetsCookNI Picture by Richard Watson.

SuperValu on Mission to Get NI Cooking Again

Kirsty Winter Consumer

  New Research Shows ‘Foodie Culture’ is Developing in Northern Ireland but Consumers Need Inspiration to Get Back into the Kitchen.   LEADING foodmarket convenience retailer, SuperValu is on a mission to get Northern Ireland cooking again, with the launch of its new £1M ‘Let’s Cook’ campaign. Announcing the major investment, SuperValu has released new research that shines a light …