Navigating the Changes to Facebook’s Algorithm

Niamh Parker Blog

Russian agents, fake news and a rigged presidential election. No, this isn’t the plot of the latest crime novel or the next Bourne movie, it’s a summary of allegations facing the world’s largest social networking site, Facebook and the catalyst for its most recent development. In January, CEO of Facebook, Mark Zuckerberg announced that changes to Facebook’s algorithm will cause …

How To Make The Most Of Instagram

Niamh Parker Blog

MCE’s client executive, Niamh Parker, shares some tips on how to make the most out of your corporate Instagram account Like it or not, social media platforms have become mainstream communication tools for businesses. It has never been so fast and easy to connect and share real-time information with like-minded users, so it’s important to keep up to speed.  If …

Rise of the Influencers (and how they can help your brand)

Kirsty Winter Blog

Our ever-changing world of technology is continuing to open more doors for digital communication. The rise of social media in particular has turned the way we have connected with consumers in the past on its head, allowing brands to reach an audience directly and in real-time. It also makes it easier for consumers to connect with other consumers, to share …

‘Navigating the Digital Media Landscape’ panel event

Kirsty Winter Blog

MCE were delighted to attend the CIPR NI unique panel event ‘Navigating the Digital Media Landscape’, which explored the continuously changing media landscape and the effects that digital advances have on shaping the current news agenda. CIPR NI welcomed a panel of 3 leading digital journalists from across the UK and Ireland: Patricia O’Callaghan (Online and Mobile Journalist, RTÉ News), …