MCE Events organised and managed the launch of SuperValu’s extensive new summer range. Featuring 30 new lines, perfect for the summer season, the range includes fresh cut meats, salads, breads, cheeses and other BBQ favourites.
MCE Events created a bespoke event for SuperValu to compliment the new range. A mixture of media, influences and special guests were invited to meet at for a drinks reception at The National, kindly sponsored by Dillon Bass. Guests were then transported in luxury coaches to the top secret location. The Secret Garden locality was revealed as the coaches pulled up the winding drive way of Belfast Castle.
MCE Events co-ordinated the design of the garden party, a tipi for 60 guests and a seating area covered by gazebos were in the backdrop of a freshly-cut green lawn littered with giant games and a fountain with floating lilies. Guests walked up a path lit by tea lights provided by SBD Events, and were welcomed by a drinks reception and summer beats by Kwa Daniels. After short speeches from SuperValu’s Mark Moriarty and James McLornan, guests then enjoyed the extensive spread of food that showcased the new summer range.
As the evening drew to a close, guests received a gift bag packed with SuperValu goodies and boarded the coach back to the City Centre.
Share this Post