Shoe-Stopping Brand Set For The Boulevard

Niamh Donnelly Consumer

Northern Irish outlet welcomes third big brand name since reopening

Dune London, one of Europe’s most recognisable footwear brands, has announced its intention to open a new store in Northern Ireland’s prime retail site – its first outlet store in Northern Ireland.

Dune London will arrive at The Boulevard, Banbridge in December, offering both men and women’s footwear and accessories with at least 30% off the RRP.

The arrival of Dune London follows quickly on the back of other big brand names setting up shop since the scheme reopened after lockdown in June, including Molton Brown and Joules.

In the months since reopening, there has also been significant leasing activity, with 32,000 sq ft of retail space secured with existing tenants for at least the next five years, showing confidence in the scheme and the purse power of the Northern Irish consumer.

The Boulevard is home to 50 premium brands across the womenswear, menswear, homeware and sports categories such as Nike, Adidas, Levi’s, Jack and Jones Junior, Jack Wills and Crew Clothing as well as numerous food and beverage outlets and an Omniplex Cinema.

Chris Nelmes, Retail Director at The Boulevard, Banbridge, said: “Dune London is the perfect addition to our mix of retail tenants and will be greatly anticipated by our loyal customers. Despite the uncertain times we find ourselves in, The Boulevard has come back from lockdown bigger and better than ever, and we are fortunate to have been on a positive sales trajectory that hasn’t shown any signs of stopping.

“The fact we’re an outdoor scheme coupled with the investment we made in our reopening strategy has meant that consumers are confident to visit, shop and most importantly return again.”

Zoe Brookes, Retail Director at Dune London, said: “We are very excited to be opening in The Boulevard, our first outlet in Northern Ireland.  The centre has everything we need to build our brand and reach both our loyal and potential new customers due to the centre’s fantastic location”. 

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