Musgrave SuperValu Supermeals Event

Nicole Hollinger Events

An event with a twist are the five special words that echoed the ethos of the SuperValu SuperMeals Solutions event. Guests would be invited to an art unveiling at a local restaurant where they would also get the opportunity to sample the restaurant’s new menu – the catch? There was no art and guests wouldn’t be dining on the establishment’s own food, but instead the new range of delicious and easy to make ready meals from SuperValu and Centra.

To begin with, MCE Events needed to source and secure a venue that is available for private hire, but that would allow the client to use the kitchen’s own facilities and resources to prepare the food and maintain the pretense. Harlem (Bedford Street) was the perfect choice!

MCE Events also oversaw the logistics of creating a grand reveal to the diners. MCE Events met with a production company and liaised with a design company to create a white draped box, the height of the room, that would pull aside to reveal 4 large golden hanging frames, branded material and the ready meals delicately set in decorated crates and boxes (a bit of DIY was required from the MCE Events team part!).

On the day of the event, MCE Events assisted with set up, collection of printed menus/completed comment cards (that were created prior to the event), guarding the white box to ensure to secrets were revealed and assisting the client and Harlem when required.

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