Globally renowned watch brand Rolex is to open a new store in the newly refurbished Queen’s Arcade in Belfast, it was announced today.
The new store, which will be located at the Donegall Place entrance to Queen’s Arcade, represents a £1m investment by Lunn’s Jewellers and will open in spring 2019.
Lunn’s also revealed that it has opened an official Rolex workshop in the Arcade, which has just been granted full accreditation by the Swiss watch manufacturer to fully service Rolex models.
The workshop will allow Lunn’s to fully service Rolex models on site with a two-year guarantee endorsed by Rolex. It is the only dedicated workshop in Northern Ireland with access to genuine certified Rolex parts.
The announcement follows the recent submission of a planning application for the restoration and refurbishment of Queen’s Arcade, one of Belfast’s most iconic shopping destinations.
Peter Lunn, Chairman of Lunn’s Jewellers, said the brand’s arrival will provide a boost for the city’s retail offering and a new attraction for the international tourists who are increasingly visiting Belfast.
“The decision by Rolex to open in Belfast is a huge endorsement for the city. Rolex is one of the world’s true super-brands and to have their store on Donegall Place, the city’s main retail thoroughfare, is a major expression of confidence. The store will offer customers a truly immersive experience of the brand,” he said.
“We are also very excited to be opening a fully accredited Rolex workshop, which will help owners to maintain the value and ensure the quality of their watches by having them serviced by skilled technicians on site at Queen’s Arcade. It represents a big investment in Rolex parts and machinery, but we believe it is an essential part of the authentic Rolex experience.”
Richard de Leyser, Managing Director, Rolex UK, said: “I’m delighted that Lunn’s continues to invest in our partnership and excited at the prospect of expanding the Rolex offering in Queen’s Arcade.
“The plans to extend the space dedicated to Rolex and provide a new and engaging customer experience will perfectly position Lunn’s to meet the challenges of a rapidly changing retail environment.
“The contemporary space will complement the historic architecture of Queen’s Arcade and provide a fitting home for Rolex. We are proud to partner Lunn’s in this new development which will further enhance the unrivalled service to our customers in Northern Ireland.”
Lunn’s has submitted a planning application to bring Queen’s Arcade back to its full Victorian glory, including the restoration of its original iron signage and façade on Donegall Place, the laying of a new Italian terazzo floor and the creation of new shopfronts. It is hoped that the project will commence in early 2019, subject to planning approval being received.
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