Northern Ireland’s first ever dedicated ecommerce conference was launched today in Belfast.
eComm Live 2019 is aimed at retailers – including both those already selling online and those who are keen to start – digital agencies, ecommerce professionals, entrepreneurs and marketeers.
The event, which will take place at the Life Church in Belfast on May 2, was founded by entrepreneur and experienced digital marketing professional Kevin Traynor, to provide a resource for the fast-growing number of businesses selling online in Northern Ireland.
It is estimated that ecommerce revenues hit £69bn in the UK last year, with some 80 per cent of people having bought something online and fashion representing the largest percentage of sales.
“The inaugural 2019 eComm Live Conference will be a celebration of excellence across the entire ecommerce industry in the UK & Ireland. It will be NI’s first conference dedicated entirely to ecommerce professionals, entrepreneurs, product and platform providers, digital marketers and agencies – or anyone who wants to learn about selling online,” he said.
“Digital commerce is booming and given the explosive growth of e-commerce I felt there was a need for a new conference to give the professionals working in the industry up to date information, insights and analysis on key ecommerce trends.”
More than 200 ecommerce professionals are expected to attend eComm Live to hear nationally renowned speakers, such as Gemma Spence, CEO of Omnicom Media Group’s ecommerce division and NI ecommerce experts including IRP Commerce, Groundswell, Origin Digital and Airpos.
The event is also supported by trade body Retail NI. Its Chief Executive Glyn Roberts said that while some traditional high street retailers have struggled to compete with online retailers, many other retail businesses have embraced ecommerce to expand their customer base.
“Retail NI is proud to support the first eComm Live event. While online shopping has undoubtedly changed the landscape for smaller independent retailers and high street chains, we are increasingly seeing retailers find new opportunities by adding ecommerce channels to their offer,” said Glyn.
“How we interact, discover, purchase and return goods has become much more integrated and this conference represents a great chance for retailers who might be thinking about linking their digital and in-store experiences to learn from their peers and industry experts.”
Topics to be discussed at eComm Live will include: UX in ecommerce; SEO for eCommerce; how will AI impact retailers; and how content is key in growing your ecommerce business.
For more information or to register for tickets please visit https://www.ecomm.live
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