E-commerce Can Put NI Companies On Track For International Success

Kathryn Stevenson Corporate

Over 100 local businesses who attended Northern Ireland’s first ever dedicated e-commerce conference, eComm Live 2019, heard that retail-based businesses who invest in e-commerce are far more likely to see growth in international markets. 

eComm Live 2019, which is supported by trade body Retail NI, is aimed at retailers – including both those already selling online and those who are keen to start – digital agencies, ecommerce professionals, entrepreneurs and marketeers.

Speakers from the ecommerce community who shared their experiences of selling online included Paul Stewart founder of MyBaggage.com, David Johnson from Outside In, and Jill Robb from Origin Digital.

The event, which will took place last week at the Life Church in Belfast, was founded by entrepreneur and experienced digital marketing professional Kevin Traynor, to provide a resource for the growing number of businesses selling online in Northern Ireland.

“With so many aspects of our daily lives moving online, including shopping, eComm Live 2019 is an important event to bring to Belfast to highlight the online opportunities there are for Northern Irish businesses. It is estimated that ecommerce revenues hit £69bn in the UK last year and we want to see more local businesses getting a share of that,” he said.

“As this is Northern Ireland’s first dedicated ecommerce, it was important to look at issues affecting companies who rely on e-commerce in the region and how ecommerce could help SMEs expand their markets and compete on the international stage.”

Mr Traynor added: “Take luggage shipping service ‘My Baggage.com’ as an example. When Paul Stewart, the founder, first started out he was working out of his parents’ home. Now has four members of staff, shipping to more than 40,000 international routes. NI businesses continue to punch above their weight and eComm Live hopes to inspire more to do so by equipping them with the tools they need to succeed.”

Share this Post