MCE worked with Centra to launch their ‘Live Well’ strategy, which formed an integral part of the brand’s new ‘Live Every Day’ campaign.
Guests were invited to come along to the Factory in the MAC to meet the new Live Well Programme Ambassadors, Shane McGuigan & Bridgeen Rea as well as to celebrate the existing Ambassadors Jane McClenaghan & Johnny Davis.
After a healthy brunch selected from Centra’s new live well range, guests were treated to some healthy samples cooked onsite from Jane. They were then invited to participate in a mindfulness demonstration from Bridgeen and heard some running hints and tips from Johnny.
Guests then got to see the reveal video of Shane McGuigan as well as enjoying a special backstage peek from Carl Frampton’s training based in Vegas.
This was a creative, engaging and informative event that kicked off a blue January morning.
The event showcased Centra’s products as the perfect choice to Live Well and support a healthy, balanced lifestyle.
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