PRCA Digital

Northern Ireland gets Digital

Alastair Luke Blog

The PRCA held its Digital Report event in Belfast this week and revealed in-house digital budgets have increased by 9% in a year, bringing marketing spend on digital and social media to 25%.  These budgets are also expected to grow over the next 12 months. The reasons behind this trend were rather simple, brands want more audience reach and increased …

Alastair Luke, MCE Public Relations

5 ways to manage your visual brand

Alastair Luke Blog

If you’re creating or redeveloping a logo for your business always be sure to consult a professional agency, if indeed you don’t have the expertise in-house. Your brand should represent your work, instantly conveying your values and qualities. A good first step is to take a look at some of the iconic global brands and your competitors to gather your …