Up in smoke?

Alastair Luke Blog

MCE’s head of public affairs, Arlene O’Connor comments on the fallout from the now infamous RHI scandal at Stormont.  This piece was originally intended as a ‘lookahead’ for Northern Ireland, however 2017 has already delivered a searing political crisis that has plunged our institutions into uncertainty and means we face a premature Assembly election here less than a year after the …

MCE Public Relations, The Web Bureau

We thought deeper with The Web Bureau

Alastair Luke Blog

Rebecca Kincade and Andrew Kelly from the corporate team in MCE both attended a ‘Think Deeper, Achieve More’ seminar at the Ulster Museum last week. Organised by The Web Bureau as part of their Decade of Digital celebrations, it welcomed three high profiles speakers from global companies including Chain Reaction and Google to talk about e-Commerce and content marketing. Here …

MCE Public Relations PRide Awards

PRide after MCE wins treble gold for Special Olympics Ireland LA2015 campaign

Alastair Luke Blog

The MCE team’s just about coming back down to earth after last week’s CIPR NI PRide Awards, where we clinched three Gold Awards for our work with Special Olympics Ireland on their Special Olympics World Summer Games (LA2015) campaign. Beating off stiff competition, MCE was named the winner in three hotly contested categories: Best Use of Media Relations; Best Arts, …

PRCA Digital

Northern Ireland gets Digital

Alastair Luke Blog

The PRCA held its Digital Report event in Belfast this week and revealed in-house digital budgets have increased by 9% in a year, bringing marketing spend on digital and social media to 25%.  These budgets are also expected to grow over the next 12 months. The reasons behind this trend were rather simple, brands want more audience reach and increased …

Alastair Luke, MCE Public Relations

5 ways to manage your visual brand

Alastair Luke Blog

If you’re creating or redeveloping a logo for your business always be sure to consult a professional agency, if indeed you don’t have the expertise in-house. Your brand should represent your work, instantly conveying your values and qualities. A good first step is to take a look at some of the iconic global brands and your competitors to gather your …