Navigating the Changes to Facebook’s Algorithm

Niamh Parker Blog

Russian agents, fake news and a rigged presidential election. No, this isn’t the plot of the latest crime novel or the next Bourne movie, it’s a summary of allegations facing the world’s largest social networking site, Facebook and the catalyst for its most recent development. In January, CEO of Facebook, Mark Zuckerberg announced that changes to Facebook’s algorithm will cause …

Joe Schmidt’s secret for success?

Kathryn Stevenson Blog

You don’t have to have an interest in sport to see that something very special has happened to the Irish senior men’s rugby team. In many respects, this Ireland team should be in transition. In the last few years, we have lost two of the greatest players and leaders Irish sport has ever seen, Paul O’Connell and Brian O’Driscoll. We …

Why Direct Rule Light is No Solution

Matthew Morrison Blog

With no prospect of an early return of devolution and no sign of the introduction of Direct Rule, Northern Ireland is left in a constitutional limbo which may be regarded as the ‘least worst’ solution by the UK Government, but is wholly unsatisfactory in terms of democracy and decision making. The Secretary of State has announced that she intends to …

NI Budget Announced

Matthew Morrison Blog

The long awaited budget for Northern Ireland was announced last week. The MCE Public Affairs team share their views on the main points from the announcement.  The headline to come out of the announcement was the release of £410 million from the DUP confidence and supply agreement with the government, including £80 million for health and education pressures, £30 million …

Paul McErlean, MCE Public Relations

Lights, Camera, Action For Cinemagic

Andrew Kelly Blog

Every parent goes through a moment or even a stage when their kids are embarrassed by them. That moment when the children put their hands over their eyes with utter dread at whatever is unfolding; dad dancing or singing are two of the usual offenders. A month or two ago, two of my closest friends, Aidan Donnelly and John McManus, …

Whose Budget is it Anyway?

Matthew Morrison Blog

The Head of the Northern Ireland Civil Service, David Sterling, recently told the Northern Ireland Affairs Select Committee at Westminster that there needs to be clarity and certainty about a budget by 8th February. While that clarity is not yet forthcoming, the MCE Public Affairs team has reviewed seven of the issues that are likely to be faced. 1. If …

New Permanent Secretary Team Announced

Matthew Morrison Blog, Public Affairs

A new Permanent Secretary team has been announced today. In the absence of Executive Ministers these people are of increased significance and are responsible for effective management of their department’s operations. A full list of Permanent Secretaries can be found below. Head of Northern Ireland Civil Service – David Sterling Director General of International Relations – Andrew McCormick Department for the …

‘Tis The Season At MCE

Niamh Parker Blog

Feeling uninspired about what to get your loved one this year? MCE’s consumer team members Niamh Parker and Sarah Carey have done the hard work for you and collated their very own 12 days of Christmas wish-list. And since it’s officially December, we see no shame in turning up the volume to Mariah Carey’s ‘All I want for Christmas’ while …

Christmas Gift Guides

Niamh Parker Blog

MCE’S client executive, Niamh Parker, shares some tips on how to secure coverage in gift guides. In the PR world, Christmas has well and truly been in full swing for the past couple of months. The festive season accounts for massive revenue, so it’s no wonder there is such an emphasis on Christmas PR. Securing press coverage for clients around …

Digital Behaviour Shifts in 2017

Niamh Parker Blog

The PRCA recently launched its annual Digital, PR and Communications Report. Partnering with YouGov, the organisation surveyed 362 agencys and in-house PR professionals across a variety of services. The report provides an insightful look into ‘digital’ and the impact it is having on the world of communications. Kathryn, the newest member of MCE’s corporate team, discusses the key findings of …