‘The Boulevard’ To Officially Launch With Free Fashion Weekender Events

Niamh Parker Consumer

The OUTLET, soon to be renamed as The Boulevard, is set to host two launch weekends jam-packed with free fashion and beauty-related events to celebrate the centre’s rebrand.

Taking place from 24th – 25th and 30th – 31st March, the busy schedule of events will encompass four days of fashion shows, stylist talks, live designer Q&As and make-up demonstrations. VIP members will have exclusive access to the VIP Lounge to avail of refreshments and treatments, including free manicures, make-overs and massages.

The first fashion weekender will be kicked off with partners Belfast Fashion Week, who are set to step out of Belfast and relocate to Banbridge to host a one-off ‘BFW Goes to The Boulevard’ fashion show on 24th March, showcasing the latest spring styles available from the centre. Belfast Fashion Week director Cathy Martin, along with compère, former Miss Great Britain, Gemma Garrett, will also be on hand across the duration of both weekends to offer style inspiration for the season ahead.

Various fashion shows, set to take place hourly throughout the duration of both weekends, will include big brands such as L.K. Bennett, Jaeger and Paul Costelloe. Top picks from the high street will also feature, including Next Outlet, Jack & Jones, M&S Outlet and Nike Factory Store, among others. Attendees will even get the opportunity to strut their stuff on the People’s Catwalk in the hope of winning some fantastic prizes.

On Sunday 25th, top Irish-American designer Paul Costelloe will host an exclusive retailer catwalk, Q&A and VIP meet and greet. Since launching the label over 30 years ago, Paul Costelloe has grown to become one of Ireland and the UK’s most recognisable design houses with a growing presence around the world.

Speaking in the run up to the event, Paul Costelloe, designer, said: “We have witnessed the centre grow from strength-to-strength after setting-up-shop in December 2011 and we’re delighted to be part of this new era in the Boulevard’s history.

“We can’t wait to help put fashion at the forefront of the celebrations over the fashion weekenders and I look forward to meeting everyone at our Q&A session and fashion show on the 25th March.”

Extending the celebrations into a second weekend, fashion students from Belfast Metropolitan College will hit the runway as part of catwalk events on Friday 30th March, providing a platform for local students to showcase their talents.

Events will come to a close on Saturday 31st March with further live make-up demonstrations, runway shows and the last opportunity for the pubic to hit the People’s Catwalk.

Chris Nelmes, centre manager, said: “We can’t wait for both current and new customers to come down and experience the new look and feel of The Boulevard for themselves at our fashion weekenders.

“We’re really excited to work with all of our retailers on what is set to be a great series of events and to take a look-forward into the outlet shopping destination that The Boulevard is set to become.”

Huge discounts and special one-off offers and promotions will be available both weekends across all stores, including bespoke suit tailoring from Moss Bros, an ‘armona lab’ tasting session from Starbucks, a fragrance make-over from The Perfume Shop, plus much more. A number of competitions will also be hosted across the weekend, including a trip to Paris which will include two nights’ accommodation, a luxury shopping experience, €150 spending money and travel insurance worth over £1,000.

Set to rebrand on 24th March, the Banbridge-based retail destination’s look and feel will evolve to rival other major outlet shopping destinations. The new Boulevard brand has been created to reflect the centre’s positioning as the perfect alternative to shopping in the city, with convenient transport links between the North and South of Ireland.

Fashionistas can attend all events over the course of both weekends for free, but some events require registration. To find out more, visit the-boulevard.co.uk, or follow us on Facebook, Twitter or Instagram.

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